How much is too much tweeting?

If your Twitter feed is anything like mine, it’s a blink-and-you’ll-miss-it scroll of thoughts and opinions, running down the screen like a waterfall. Maybe I just follow too many people, but there’s so much interesting content out there, and I don’t wanna miss a thing.

So when it comes time for you to add your two cents to today’s millions, you might be wondering how much to tweet? Does your audience want to hear from you every day? Do they need to know your opinions about every little subject that Twitter deems important? Can you actually tweet too much?

The answer is… well, no one can answer that but you.

Sure, there are plenty of places out there that will outline a good general social media strategy. They’ll talk up how engaged Twitter users are, how they expect immediate gratification, and how to best placate them. But these are general ideas, and unless you’re running a general store, there’s probably more wiggle room than snug fits in those strategies.

Can you tweet too much? Absolutely, but what that limit is depends on your audience, your products and services, how much you need to engage with current events, and so on.

Does your audience need to talk to you throughout the day? Do they want to hear from you all the time? Do you have updates that they’re waiting to hear about? Are your products time sensitive? Do current events have an impact on your business? Are your opinions, personal or organizational, something that will help or hinder your strategy?

Here’s two examples for you. A car dealership who deals with a lot of “preowned” vehicles might be well advised to tweet photos of cars as they come in, details on new sales initiatives, responses to news about the automotive industry, and replies to customer inquiries. Their audience probably doesn’t want to hear their opinions on other current events or politics, and they would probably prefer a voice that comes from the dealership as a whole, not from a particular person.

The second example would be a small nonprofit that works with vulnerable populations. The audience they are talking to is probably not their clients, but an army of volunteers, donors, and supporters. Their opinions on political efforts that impact their community is important, and helps their audience understand the needs of the organization. They may not need to tweet as often, and they don’t necessarily have products to showcase.

You can’t tell me that there’s a strategy out there that can work for a car dealership, a nonprofit for vulnerable populations, a pizza restaurant, a social media influencer, a small crafting business, a dog walker, and an oil and gas company. These are diverse organizations, and their social media strategies have to be equally as flexible.

Is there such a thing as too much tweeting? Yes. What’s the cap on that? Only you can know for sure, but Black Pug Solutions is here to help you figure it out. We can work with you to make sure that who you are online matches how amazing you are out here in the real world. Drop us a line today, and we can talk to you about how to #meetyourgoals.