Need a video? Don't get "Stranded"

For many small businesses and nonprofit groups, the idea of creating a short, punchy video for use on their websites and social media campaigns ends up in the “want, not need” category. There’s a number of reasons for this, but time and cost are the primary problems. These are both valuable resources, particularly in small organizations, and they are often required elsewhere.

When it comes to video, many will resort to quick, selfie-style shoots with whoever has the newest cell phone model, presented with minimal editing and distributed with little fanfare. It’s the “better than nothing” approach.

Black Pug Solutions realizes that not everyone has the budget space to do anything more - but we have a limited offer that might be just the “ticket” to keep you from getting “stranded” in an age where video has truly taken off.

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Trevor Prosser
Where were you when Facebook went down?

A few days ago, there was a rare occurrence in the world of social media; the sort of planetary alignment that happens once in a very long while, and sets the world off-kilter for a few hours.

Yes, Facebook, Instagram, and WhatsApp were all down. For several hours. At the same time.

Now, for a lot of people, this was merely an inconvenience. Social media being down for a few hours? No problem, I can go about my day. But for those who use these platforms for their business, this was much more than a chance to put your phone away for the morning. This was an interruption of their business.

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Trevor Prosser
Why Are Google Ads So Slow?

If you’re looking to place some digital advertisements, there are a few go-to spots that you’re likely already familiar with, including Facebook, Twitter, and Google. But before you place those ads, you may want to consider the approvals process for each of the different platforms, and what that means for your advertising campaign.

While much of the mainstream attention these days goes towards the vetting of content to make sure that it is advertiser friendly, there are also regulations in place to ensure that ads meet a certain level of scrutiny before they are placed on a platform. These rules vary, as do the time-frames allotted for each company to approve your ad.

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Trevor Prosser
There is such a thing as too much social media

If you’re in business right now, chances are you’re online in some capacity. Whether it’s maps to your physical location, emails for orders, a website for products, or social media to communicate with your customers, there’s almost no escaping the virtual world. And once you get into it, it can be addicting - especially social media. The wide variety of platforms and audiences can be alluring, and you may want to get exposure for your brand in as many places as possible.

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How much is too much tweeting?

If your Twitter feed is anything like mine, it’s a blink-and-you’ll-miss-it scroll of thoughts and opinions, running down the screen like a waterfall. Maybe I just follow too many people, but there’s so much interesting content out there, and I don’t wanna miss a thing.

So when it comes time for you to add your two cents to today’s millions, you might be wondering how much to tweet? Does your audience want to hear from you every day? Do they need to know your opinions about every little subject that Twitter deems important? Can you actually tweet too much?

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Do more with your existing Google Reviews

Everyone talks about how to get more Google reviews, but very few talk about what to do with the ones you already have!

I’m a Level 7 Google Reviewer. I have over 450 reviews, and 250 photos that combined have been seen over 1.5 million times. I’ve answered over 3,000 questions about businesses just like yours. I’ve never been paid a single penny for any of these reviews.

Now, there are two main ways that a business I’ve reviewed can interact with me once I’ve left my feedback, and if you’re a small business owner, you’d be wise to do them both.

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